At Channel V Media, we specialize in turning companies into unforgettable brands through strategic storytelling and custom multi-channel content plans. With a narrative-first approach, we create clarity in messaging and drive high-value behavior for B2B and consumer audiences.
The Technology PR Agency for High‑Growth Companies
Our highly specialized team has been trusted by over 200 B2C and B2B technology companies to elevate their standing in emerging conversations and pave the way for market expansion.
We specialize in breaking technology companies into crowded industries through a narrative-driven approach.
We believe that the right message has the ability to disproportionately influence a company’s global growth and ability to compete in its market.
For tech companies, it’s important to speak to more than an audience of their peers in the tech media. We work with business and trade media across verticals–as well as with mainstream news outlets—to make sure our clients’ are reaching their buyers and end users.
Media Outlets that Matter
We reverse engineer companies’ business goals into narratives that will influence the market. We then place the resulting stories in a mix of technology, business and industry-specific outlets.
With some early clients already secured, INNOVID challenged Channel V Media with the task of launching the isreali tech company into the North American market and educating an already crowded market on the benefits of its technology.
Founded in 2007, Zvika, Tal, and Zack came together with a big dream: make digital video do more. Digital was on the rise, and Innovid filed their patent to insert interactive objects into video.
STRATEGY Through a 24 month campaign Channel V Media aggressively focused on validating then unknown company with a heavy focus on thought leadership and using their client stories in the media to not only create credibility but also drive leads and new business.
Placements Include: The Wall Street Journal, Techcrunch, New York Times, Bloomberg, Adage, AdExchanger, New York Business Journal, Cmo.com, Mediapost, Adotas, AdWeek, Fast Company, Crains NY, Crunchbase News, CMS Wire, Mobile Marketer, Cynopsis, eMarketer, Video Nuze, Engadget, MMA Smart Briefs, Digital Trends, Yahoo! Tech, Huffinton Post, Martech Advisor and the New York Business Journal.
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Maxymiser acquired by Oracle
Maxymiser acquired by Oracle
Strong US competitors like Monetate had established themselves as market leader. Maxymiser needed our help to make their entrance and — and it needed to do it quickly.
As the “s” in Maxymiser suggests, the web optimization company was UK‑founded and UK‑based when it decided to expand into the US market. The company had a healthy roster of successes for leading UK and European brands, but to US media, non‑US successes simply aren’t news.
Whether an emerging startup or an established company, we start by getting technology companies into the conversations that shape their industries. We then help them rise to the top so they can directly influence important market narratives.
Speed to Media Coverage
For tech companies in the high-growth phase, we know that time is of the essence. While it’s absolutely critical that we develop a precision go-to-market PR strategy, we don’t stop the presses while we’re planning. We simultaneously work on early press opportunities so you see results fast.
Know Your Competitors’ Strategies
Our research team tracks your competition’s every move. What narratives are they trying to own? Where are they seeing the most traction? What media outlets are covering them? What are they doing successfully? Poorly?
By reverse engineering their PR strategies, we keep our clients several steps ahead.
Strategy Experts
While the name, technology, target market or ideal customer profile might change, the fundamentals of how to launch a technology product into the US market does not. Each account team consists of a senior strategist, an account director and associates that ensure a competitive mix of strategy and execution.
What impressed me most about working with Channel V Media was how quickly they understood our business, technology, and customers. They immersed themselves in our world and immediately became an extension of our marketing team. As the drivers of our thought-leadership strategy and analyst relations, Channel V secured a consistent cadence of mentioned and industry trade featured which significantly raised our profile and contributed to our acquisition.
Allan Stormon, Senior Marketing Manager
Services We Offer
Messaging and Positioning
At the base of everything we will work with you to define exactly how your company wants to be seen in the market — and create a specialized public relations plan with those narratives at the center.
PR Strategy
A successful media program is about more than quantity; it’s about quality pieces that drive forward larger business success. We help carefully curate a strategy that will get you that meaningful coverage.
Media Relations
We work with you and the media to get — and keep — your company in the news by placing the right stories in the right outlets in front of the right people.
As soon as a relevant news story breaks, we transform our clients’ points of view, insights, and thought leadership into media-friendly commentary and soundbites.
Whether a result of mistakes or legal issues, if our clients receive negative attention, we help control the narrative and rebuild brand image through a curated public relations strategy.
We will introduce your company’s products and key features to the media one by one, differentiating you from global competitors and highlighting continued growth.
Client Case Studies
We will leverage client success stories to validate your company and show the impact your products and solutions drive in the market.
From building the report questions to pitching the results, we help clients use aggregated data to re‑inforce high value messages and demonstrate their expertise in their industry.
Awards
One of the best forms of validation in the tech industry is receiving award recognition. We determine with you what awards are the best fit for your company and craft compelling submissions to secure the gold.
Trade Shows
We ensure that your company will maximize its presence at key tech industry trade shows by setting up interviews with attending press as well as other influential attendees
Subscribe to Our Newsletter
From launching new innovations to navigating market expansions , our monthly newsletter gives the latest insights into all things tech.
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This form collects your name and email so we can contact you to assess if our service would be beneficial for your company.
Questions that tech companies often ask.
How do I get into Techcrunch?
Getting into Techcrunch and major business publications is a key goal of most tech company founders. For most it’s more about what that article can be used for, hiring, fundraising, branding and more.
In most cases the key to getting into Techcrunch and other tier 1 publications is possible by having a large piece of news but that in itself does not guarantee that your news will be covered by a major publication. The short answer is that is where a PR agency will guide a company to ensure their news is newsworthy and gets into the right publications.
A key part of this process is also understanding the wider implications that the companies news has on the industry, their customers and if the company is a B2C company the general public.
Often companies jump to start drafting press releases but do not have a process to ensure that all the information they want in the press release has been captured. The language is very important as reporters will dismiss press releases that are overly self promotional or jump to company talking points too quickly. Other pitfalls include not presenting the news in the first paragraph, describing the company in unrealistic terms, failing to tell a story that resonates with the reporter to name but a few.
A press release that is newsworthy follows a very prescriptive format, this is often the reason why companies fail to get their news covered by the media. While it is easy to look at a press release and think that it’s something that can be easily replicated, what is overlooked is the work, experience and process that the team or person who wrote the press release put into it to arrive at the final result.
Steps to get news covered by Techcrunch or another tier one publication
Step 1) Create a messaging matrix to capture the information that each stakeholder in the business needs to hear.
Step 2) Draft the press release based on the information outlined during the messaging matrix process.
Step 3) Pitch the news to reporters on an exclusive basis at least three weeks in advance of the news going over the wire.
How much does tech PR cost?
In the US market a normal budget for a monthly PR retainer is between $15,000 and $35,000 per month depending on the stage of the company.
While there are some firms that will charge more or less, this is a basic ball park figure. It all depends on the market the company is in, the amount of news that the company has and the competency of the firm delivering the PR.
What is tech PR?
Technology Public Relations (Tech PR), refers to the practice of managing and promoting the public image and reputation of technology companies and their products or services. It involves the strategic communication between technology companies and the media, industry analysts, influencers, and the general public.
The primary goal of tech PR is to create a positive perception of a technology brand, enhance its visibility, and build credibility and trust among its target audience. This is achieved through various activities such as media relations, content creation, social media management, event planning, crisis management, and thought leadership. Tech PR professionals work closely with technology companies to develop and execute public relations strategies that align with their business objectives. They craft compelling messages, create press releases and media kits, and pitch stories to journalists and media outlets to secure positive media coverage. They also manage relationships with industry influencers and analysts to generate endorsements, reviews and inclusion on industry landscapes.
In addition to traditional media outlets, tech PR also involves leveraging digital platforms and social media to engage with the audience directly. This includes managing social media profiles, creating and sharing relevant content, and monitoring and responding to online conversations.
Tech PR is vital for technology companies as it helps them establish and maintain a positive brand reputation, generate awareness and interest in their products or services, and ultimately drive business growth. It plays a crucial role in shaping public perception, managing crises, and fostering positive relationships with stakeholders in the technology industry.
What is a tech PR agency?
A tech PR agency is one that is experienced in taking unknown technology companies with sometimes invisible products and making them a known quantity in the technology media and community.
What can I expect from my tech PR campaign?
A tech PR campaign should further a companies business and marketing goals. As part of any tech PR campaign a major component should be working out how to advance a tech companies goals, what messages the company wants to put out into the market and how the campaign will achieve these goals.
A common set of goals for a tech company:
Third party validation in the eyes of investors, prospects and potential employees
Showcasing the company’s products.
Driving inbound leads.
Validating the company through client stories.
Introducing new use cases to the industry.
Positioning the company in their industry.
Highlighting a company’s executives and thought leadership.
Category creation or positioning the company in a category.
Why is technology PR important?
Third party validation is critical to most technology companies’ success. PR is one of the main ways that a company can garner third party validation in the eyes of investors, prospects, employees and other stakeholders. Without PR a technology company can succeed, its just going to be a slower process and in some instances in competitive markets the company will not be able to compete against competitors who are a known quantity in the media.
Allan Stormon, Senior Marketing Manager
