Welcome to Channel V Media, where PR goes beyond just media coverage. It influences markets, drives adoption and dominates the conversation.
At Channel V Media, we specialize in turning companies into unforgettable brands through strategic storytelling and custom multi-channel content plans. With a narrative-first approach, we create clarity in messaging and drive high-value behavior for B2B and consumer audiences.
PR Tactics
Our Approach
Our experienced team will work closely with your organization to develop a comprehensive crisis communication plan. This plan will outline key messages, identify potential vulnerabilities, and establish a clear chain of communication to ensure a unified response.
Our team is ready to respond to crisis situations whether they are the result of mistakes, aggressive competitor tactics, non-factual or misinformed reporting, new laws and regulations, changing consumer sentiment, legal issues or other causes. Our team is ready to help correct and counteract narratives in the market and move public opinion.
Crisis PR Capabilities
Crisis situations don’t adhere to a 9-to-5 schedule, and neither do we. Our dedicated crisis response team is available 24/7 to address emerging issues, assess the situation, and implement your communication strategy swiftly.
Our Team oboards fast and responds quickly to negative reports and reputation‑hurting allegations.
We employ advanced monitoring tools to keep a vigilant eye on media coverage. This enables us to stay ahead of the narrative, identify potential challenges, and adjust our approach in real-time.
Crafting the right message is paramount during a crisis. We specialize in developing clear, concise, and empathetic messages that align with your organization’s values. Through proactive communication, we help you regain control of the narrative.
Our team has extensive experience in dealing with the media. We will engage with journalists, manage press inquiries, and work to shape the narrative in a way that is favorable to your organization.
For more details on media relations see our Media relations services page.
Maintaining trust with key stakeholders is crucial during a crisis. We will help you communicate effectively with employees, customers, investors, and other important stakeholders to ensure a unified messaging across stakeholders.
Beyond crisis management, we focus on long-term reputation restoration. Our team will work with you to implement a communications program that rebuilds trust and reinforce the positive aspects of your organization’s identity.
We offer comprehensive media training to key spokespeople within your organization. This ensures that they are well‑prepared to effectively communicate your message. Our training covers techniques for handling tough questions, pivoting to key talking points and communications techniques to project confidence.
CVM’s Gretel Going sat down with Yahoo FInance to discuss the recent backlash against Bud Light in response to its marketing campaign with influencer Dylan Mulvaney, which it designed to expand its mission of “bringing more people together over beer.
